Our Company

WHY TARGET SALES & MARKETING, INC?

  • COMMITMENT:

    We have been a family owned local independent Food Broker for over 30 years and our customers & the manufactures we represent can rely on our fine Sales Services.

  • INVOLVEMENT:

    In order to maintain the level of excellence that we achieve with our principals, we feel we must remain totally involved with our customers at all levels, not just at the buying desk.

  • FOCUS:
    We are not a major conglomerate.  We do not have several hundred principals and multiple offices.

  • EXCELLENCE:

    The secret to excellence is to find a niche and be the best within the niche.

  • ACCOMPLISHMENT:
    Our niche is working with principals to develop market strategy that accomplish their goals.

Principal Management

We aim to cultivate a close working relationship and a deep understanding of each principal’s business, allowing us to effectively “co-manage” operations from our offices in St. Charles, IL, under the guidance of their sales manager.

The role of our Brand Development Manager (BDM) is crucial. The BDM provides our entire organization with direction for each principal’s product line, develops headquarters and retail plans and objectives, and is personally responsible for overseeing the implementation of those strategies.

Planning

Developing Plans

Collaborate with principals to create plans aimed at achieving mutually agreed-upon objectives.

Setting Objectives

Establish clear objectives at both the headquarters and retail levels for current and new distribution channels.

Communication

Ensure transparent communication throughout the organization, so every team member understands their individual responsibilities and the company’s overall goals.

Execution

Oversee execution to guarantee that every aspect of the company is fulfilling its role in the plan.

Headquarters Sales Management

Our headquarter sales personnel are in constant communication with our customers and consequently, have developed close working relationships with the buyers and top management. Our responsibilities to our principals at headquarter level are:

  • To professionally present programs using available information in a format required for the buying decision.
  • To ensure that our principals get the required and agreed upon performance for each of the programs we present to our customers.
  • To get feedback from customers on programs, product  movement, competition and new promotional ideas and to relay the information back to account executives and  principals.
  • To keep our customers’ Top Management involved with our products and programs on a regular basis through personal contact and business reviews.